Anheuser Busch

Cheers for the Winter Olympics

Thursday, February 6, 2014 | Anheuser Busch, Carlsberg, Crabbie's, Erdinger, Fuller's, Kirin, Leffe

winterolympics

The Sochi Winter Olympics are underway, so it’s time to start thinking about who’s going to win which events. The Olympics are not only about rooting on our own nation’s athlete’s, but also coming together and finding common ground between countries. So why not celebrate other’s wins as well by cracking open a beer with which to toast the gold medalists? We’ve got some suggestions on what to use to toast as each country collects medals.

United States- Budweiser: They are, after all, the official beer sponsor of the U.S. team.

Germany – Erdinger: This exclusively wheat beer brewery offers a taste of its country of origin in every mouthful.

Belgium – Leffe: You’ve got nine great choices to choose from here, so you can’t go wrong.

Denmark – Carlsberg: Started in 1847, this brewery makes a pale lager that’s as refreshing as it is standard.

England – Fullers: Fuller’s is a staple in England, and for good reason. London Pride, ESB and their London Porter are all good choices.

Japan – Kirin: Another old brewery out of Tokyo, they’ve got a pale ale that is ‘number one!’

Ireland – O’Hara’s: An Irish classic, with a stout, Irish red and more than a handful of other great brews.

Here’s to safe and well-played games!

Budweiser Made in America Fest & Clydesdales in New Hope

Friday, August 30, 2013 | Anheuser Busch

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Budweiser’s Made in America fest will be in Philadelphia this coming Labor Day weekend, on the Benjamin Franklin Parkway. This is the second year for the event, which will feature three stages, a myriad of musical artists, food trucks, beer gardens and merchandise tents.

The artist lineup, curated by Jay-Z, will include such names as Beyonce, Nine Inch Nails, Deadau5, Phoenix, Queens of the Stone Age, Imagine Dragons, Wiz Khalifa and Public Enemy. There will be nearly 30 acts across the three stages at the festival. Many local and national food vendors will also be at the fest, too, including favorites such as Ben & Jerry’s Ice Cream, Tiffin/Tashan Indian Cuisine, Cantina Feliz, Wild Bills Soda’s, Gozen and Vernalicious.

The festival will run Saturday and Sunday, with doors opening at 12pm each day. Tickets are available either as two-day passes or single-day tickets. There is no re-entry into the festival grounds after exit.

For those in the New Hope area, the Budweiser Clydesdales will be parading through town on Saturday, starting at 2pm. The horses will start at Route 179 and South Main Street, moving down Main Street to the center of the town, where you will be able to take photos with the animals.

For more information on the music lineup for the festival, amenities, or to buy tickets, visit MadeInAmericaFest.com

For more information on the Budweiser Clydesdales visit to New Hope, and on the horses themselves, visit this Facebook page.

America’s Beer Supports America’s Heroes

Wednesday, July 3, 2013 | Anheuser Busch, Beer News

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Budweiser is showing their support for the troops by donating several cents from every case of their Red, White and Blue cans or bottles sold this summer to Folds of Honor Foundation. Using Blippar to scan the red bowtie on the case, you can also vote on your state to be one of the ten to receive $100,000 in scholarship funds in 2014.

Additionally, Gretz Beer Co. is partnering with distributors to make a 5 cent match per Budweiser case throughout the month of July. You can also text the word “HERO” to 839863, and Gretz and Budweiser will donate 25 cents to the Folds of Honor Foundation, no purchase necessary.

Folds of Honor support military families by helping spouses and dependents of wounded or fallen soldiers with education costs through scholarships. They have a number of different scholarship options, all to help dependents of soldiers killed or disabled in war receive the education they deserve.

So what are you waiting for? Crack open a case of Budweiser and help bring a future to the spouses and children of our troops.

Budweiser Project 12 Variety Pack Finalized

Wednesday, September 19, 2012 | Anheuser Busch

budweiser-project-12-variety-pack-finalized

And then there were three.

“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.

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Bud Light NFL Can Labels Approved

Monday, September 10, 2012 | Anheuser Busch

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Bud Light became the official sponsor of the National Football League beginning with the 2011 season, having signed a six-year, $1.2 billion agreement.

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Brewmasters for A-B Will Sample Beers at Festival

Friday, August 31, 2012 | Anheuser Busch

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Budweiser’s 12 U.S. Brewmasters Visit City of Brotherly Love to  Sample ‘Project 12’ Beers During ‘Budweiser Made in America’

Brewmasters Who Created ‘ZIP Code’ Beers Share Experimental Brews with Festival-Goers

There will be world-class music at the two-day Budweiser Made in America festival this weekend in Philadelphia. There’ll also be world-class brewmasters – 12 to be exact.

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Project 12: Limited Edition Sampler Pack

Thursday, July 19, 2012 | Anheuser Busch

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Call it a friendly competition, one best argued over a bottle or pint. Its name is “Project 12.” Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency. The assignment pays homage to Budweiser’s “clean and crisp” taste by using the proprietary yeast directly descended from the original Budweiser yeast culture used by Adolphus Busch in 1876 and still used by Budweiser today.

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A-B InBev Acquires Remaining Modelo Shares

Friday, June 29, 2012 | Anheuser Busch

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Anheuser-Busch InBev (Euronext: ABI)(NYSE: BUD) and Grupo Modelo, S.A.B. de C.V. (BMV: GMODELOC) today announced that they have entered into an agreement under which Anheuser-Busch InBev will acquire the remaining stake in Grupo Modelo that it does not already own for USD 9.15 per share in cash in a transaction valued at USD 20.1 billion or MXN 278.6 billion1. The combination will be completed through a series of steps that will simplify Grupo Modelo’s corporate structure, followed by an all-cash tender offer by AB InBev for all outstanding Grupo Modelo shares. The tender price represents a premium of approximately 30% to the closing price of Grupo Modelo series C shares on June 22, 2012.

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A.B. Reportedly Closing in on Acquisition of Groupo

Monday, June 25, 2012 | Anheuser Busch

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Anheuser-Busch InBev NV is close to taking control of Corona Extra beer maker Grupo Modelo SAB de CV, according to people familiar with the matter, in a deal that could be valued at more than $12 billion and would end a contentious history between the two companies. It would also consolidate the Belgian brewer’s ownership of Corona Extra, one of the world’s top beer brands.

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