Wednesday, September 19, 2012 | Anheuser Busch
And then there were three.
“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.
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Monday, September 10, 2012 | Anheuser Busch
Bud Light became the official sponsor of the National Football League beginning with the 2011 season, having signed a six-year, $1.2 billion agreement.
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Friday, August 31, 2012 | Anheuser Busch
Budweiser’s 12 U.S. Brewmasters Visit City of Brotherly Love to Sample ‘Project 12’ Beers During ‘Budweiser Made in America’
Brewmasters Who Created ‘ZIP Code’ Beers Share Experimental Brews with Festival-Goers
There will be world-class music at the two-day Budweiser Made in America festival this weekend in Philadelphia. There’ll also be world-class brewmasters – 12 to be exact.
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Thursday, July 19, 2012 | Anheuser Busch
Call it a friendly competition, one best argued over a bottle or pint. Its name is “Project 12.” Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency. The assignment pays homage to Budweiser’s “clean and crisp” taste by using the proprietary yeast directly descended from the original Budweiser yeast culture used by Adolphus Busch in 1876 and still used by Budweiser today.
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Friday, June 29, 2012 | Anheuser Busch
Anheuser-Busch InBev (Euronext: ABI)(NYSE: BUD) and Grupo Modelo, S.A.B. de C.V. (BMV: GMODELOC) today announced that they have entered into an agreement under which Anheuser-Busch InBev will acquire the remaining stake in Grupo Modelo that it does not already own for USD 9.15 per share in cash in a transaction valued at USD 20.1 billion or MXN 278.6 billion1. The combination will be completed through a series of steps that will simplify Grupo Modelo’s corporate structure, followed by an all-cash tender offer by AB InBev for all outstanding Grupo Modelo shares. The tender price represents a premium of approximately 30% to the closing price of Grupo Modelo series C shares on June 22, 2012.
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Monday, June 25, 2012 | Anheuser Busch
Anheuser-Busch InBev NV is close to taking control of Corona Extra beer maker Grupo Modelo SAB de CV, according to people familiar with the matter, in a deal that could be valued at more than $12 billion and would end a contentious history between the two companies. It would also consolidate the Belgian brewer’s ownership of Corona Extra, one of the world’s top beer brands.
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