Cans have long been overlooked as a packaging method for craft brewers for a variety of reasons. However, more and more fine craft breweries are choosing to offer their brews in cans–some even exclusively can their beer.
Sixteen years ago, Troegs co-founder John Trogner spoke out against cans, saying succinctly “Cans are for soup, not beer.” Now, Perpetual IPA and Troegenator Double Bock will be the first of their beers to be offered in canned form. The brewery changed its tune when they were looking to order a couple of new bottling lines, and figured that it made sense in timing and price to go ahead and put in a canning line. They also cite the active lifestyles of their customers as a reason for introducing the canning process to their beer.
There are many benefits to cans that bottles just can’t provide, the most obvious of which is their inability to be broken. Bottles can be a hassle to bring along to many events, and most craft beers require a bottle-opener to drink. Cans are also lighter, and easier to handle in shipping. Additionally, cans block all light, making them even better than brown bottles at protecting the precious brew inside from damaging sunlight, and seal in flavor better than a bottle and cap. From an environmental standpoint, cans make more sense because metal is easier to recycle and requires less packaging in general. Metallic taste can be an issue–but only if you’re drinking from the can, and putting your mouth against the aluminum. This problem is easily remedied by pouring your beer in a glass–something your craft brewer suggests you be doing anyway, even with bottled beer.
Troegs maintains that bottles are still the quintessential packaging option for beer, and they certainly aren’t alone in that regard. There’s just something about drinking from a bottle that cans can’t hold a candle to–but if you’re on the go, environmentally conscious or just don’t want to risk breaking bottles, cans are a great alternative that have their benefits.
Troegs will be offering their Perpetual IPA in 12oz. cans throughout their entire distribution area in twelve packs, and Troegenator Double Bock in 16oz. canned four-packs only in Pennsylvania.