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The beginning of summer promises the beginning of adventure; walking the streets of an unfamiliar city, floating down a lazy river, scaling that mountain you’ve only seen from a distance. And Troegs wants to celebrate that spirit. From now through mid-August, they’ll be picking out their favorite #troegsway summer photos each week, and the winners will score a carefully curated prize pack, full of summer necessities like beach towels, sunglasses, bandanas and more.

Simply tag your photo–be it sunny beach selfie, perfect backyard BBQ or campsite snapshot–with #troegsway on Instagram and you could be a winner. If you need inspiration, take a look at what’s been posted already. And don’t wait until summer is almost over. Grab some Troegs cans and some friends, and boldly venture out to your next great feat.