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Bud Light became the official sponsor of the National Football League beginning with the 2011 season, having signed a six-year, $1.2 billion agreement.

In addition to serving as the official beer sponsor of the NFL, Bud Light has local sponsorship agreements with 28 of the 32 NFL teams. The brand will celebrate the start of the season by unveiling special packaging to help fans get into the “Year of the Fan” spirit. NFL- and team-branded 12-packs of cans will feature innovative tactile packaging that feels like an actual football. The cans will feature the NFL Shield, and team-specific cans will be available in their respective markets. Commemorative aluminum bottles of Bud Light will also feature the NFL Shield.